Do We Underuse Technology?

One of the most precious resources we have is our time.  It is the most often lament I hear from clients, “I don’t have time.”  Very often when I look at how and why they do things a certain way, it is clear to see answers that would free up time. Often time it is that they don’t use the tools they already have at their fingertips.

out of time

Photo by Orvalrochefort

While visiting a client the other day I had the opportunity to witness first hand, the flow of information at the company. I was shocked to see the work that was needlessly created because of lack of training on software and complacency.  The people in the company were used to doing something one way and were resistant to change. “This is how we do it” was the attitude. There was no one questioning , “why do we do it this way,” or “is there a better way”

This particular client is buried in paperwork as he downsized and eliminated the position of bookkeeper. His staff, as good as they are at what they do, are limited by old systems that he set up long ago and clings to. Old Ideas that hold him back. Old accounting systems weigh him down and he has his staff doing menial tasks that are easily automated and integrated into his accounting. He focuses on the small things that don’t matter instead of looking at the big picture.

I watched as one of his staff wrote a purchase order on a spread sheet form that she manually multiplied the quantity x the price of each item. Then she manually entered that purchase order into a spread sheet log, and printed out two copies of the purchase order. She placed one copy in the client folder, and one in the purchase order folder and proceeded to delete the purchase order spread sheet she created . “There was no need for it” was the argument, “we have the hard copies.”

All of this took her well over an hour. I am still shaking my head in disbelief. All of this could have been done in Quickbooks at the time of the order in a minuit or two at the most. I then started thinking of all the work that still needs to be done like entering the transactions into Quickbooks for which I am sure he will pull out the purchase order file and compare the agreed on price with the receipt he receives from then vendor. When he bills the client, he will have to pull out the file of purchase orders and receipts and manually calculate his hours and prepare a bill for the client. ALL BY HAND. He has Quickbooks but does not use it to simplify his life. Instead it is one more chore that needs to be done.

I know this may be an extreme example, but I also know that many people don’t use a fraction of their resources. Many times because they simply don’t take the time to learn the tools the have.  If we take a few moments and look at how and why we do things, we can come up with solutions that can save us time.

Do you have resources in your company or organization that you under utilize?

  • http://www.christopheradams.com/blog Christopher Adams

    Good points,
    I think we overuse and underuse some technologies. I think there are cases when technology can speed things up and cases when technology complicates things. I think business owners always have to be asking the question, is this helping me be more productive or is it causing a time suck? If it's the latter then you really need to look at moving towards the KISS method of Keeping it simple.
    I like your blog, I'll be keeping an eye on it.
    Chris

  • http://ramartijr.com Richard Allan Marti Jr

    Thank you Christopher. I agree that we need to look at the benefits in relation to the cost not only in our dollars, but our time as well. I am thinking that we can better use our resources by outsourcing when that makes the most sense, but even more importantly today, by investing in the education of our employees and ourselves. To think creatively about our businesses, Identify where we spend the most time and search out creative solutions to those “Time Sucks” I am thinking specifically about ideas like using video more in the lead development/lead qualification process. Through the effective use of social media we can create rapport with clients before we even meet them. There are so many areas like this that small business can leverage.
    Thank you so much for your comment. Keeping it simply is certainly a key to making solutions work effectively for long term results.

  • http://www.christopheradams.com/blog Christopher Adams

    I really liked this part of your reply:
    “Through the effective use of social media we can create rapport with clients before we even meet them. There are so many areas like this that small business can leverage.”
    That needed to be repeated, its excellent advise that your are right about. Many small businesses don't leverage these tools. If you take a look at Yelp.com and look at local businesses in a suburban area in CT you will see how sad it is that many have not claimed their yelp listing, do not have a Website at all or its not listed, or have no way to reach them besides a telephone number.
    Thanks for your thorough response to my comment.
    Chris

  • http://ramartijr.com Richard Allan Marti Jr

    I agree Christopher. Not only Yelp, but so many other directory utilities including Google Maps, and foursquare businesses go unclaimed. It is as simple as a few mouse clicks and updating contact information yet so many business don't take 10 mins to claim and update them.

  • Tommy Stern

    Posted on Behalf of Tommy Stern
    “I am neck deep in these kind of clients and they are up on the upper level of the social spectrum and even they are not immune – doctors.

    I'm involved with EMRs and Medical Transcriptions and the only reason things are going to change is because the system is forcing it. Some doctors run from it others embrace it, Why an how? These is are enormous questions which I will gladly share on a phone call.

    The short version is fear, pain, and confidence – all three are needed to be overcome or people will do it the old way. I could write a book on waste beyond our wildest dreams.”

  • http://ramartijr.com Richard Allan Marti Jr

    It is funny, sort of. I deal with a lot of people who are deeply involved online and on the other end of the spectrum, many who just don't get it. The chasm seems to grow wider daily along with the fear. One would think it would be an age thing. But that is not right. I see that same fear in younger generations. Yes, when the solution is less painful than the problem, then that group will learn and change.

  • http://twitter.com/Sharetivity Sharetivity

    I completely agree! If there's an easier and more efficient way we should take it into consideration. It may take some time to getting use to, but TIME is money.

    Thanks for the great post!

    You can check out my blogs at http://sharetivity.com/blog/

  • http://ramartijr.com Richard Allan Marti Jr

    Thank you for your comment Dee. There are so many tools available today. I know it is hard to keep up with them. That is why making connections with others who expertise in areas different from our own is increasingly important.