How Do You Maintain Your Relationships? I was out to dinner with a friend a few weeks ago and he asked me a seemingly very simple question: “Michele, what is it that you really do? Because I’m a little confused by your title”. You see, previously when I was asked what it is I do,…
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Pretend you own a store that sells dog sweaters…. Do you… a. send out 1000 mailers to random people ? b. drive 100 dog owners to your website ? c. do nothing, they’ll show up when their dog gets cold ? If you answered b, then you’re ready to take the first step towards social…
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