One of the most important aspects of social media is that it is social. To strike up conversations and listen to the comments of others to improve relations.  The ability to reach people where they are is important in engaging them in conversation.

Many people would like to connect with fans or customers but not necessarily add them as friends on their personal account.  Facebook facilitates this by allowing members to create pages.

You can create  a Facebook page to your personal account to promote  a business, band, artists, organization or product. Facebook pages are indexed by search engines, so it is a good idea to set one up with all your contact infromation and to facilitate conversations with and between fans, customers, clients and other goups.

If you are creating a page for the first time, you can click this link to start.

Once there you will fill out some information on the type of page, name, and decide whether you want to publish it immediately or wait until you have everything set up. While naming your page, try to think of a name that search engines will find relevant to the content of your page.